Influencer marketing seems to be the order of the day, and for a good reason. When brands partner with popular social media personalities, they tend to tap into engaged audiences and positively drive business results. It is precisely the case for house cleaning services in a competitive market. Look at these great advantages of influencer marketing for your cleaning company:
Reach More People and Increase Your Brand Visibility
Influencers have built large, interested audiences so that by working with them, you can get in front of hundreds more people than you currently do with your own efforts.
Create instant credibility and trust
Their followers consider them the most real and authentic voices. If they will represent your cleaning services, it will hold weight and convince their followers to choose you over your competitors.
Drive Targeted Leads and Sales
A well-executed influencer campaign has the potential to drive high ROI from targeted leads and bookings, sent straight from the influencer’s engaged following. Let them present your work in an interesting way. Cleaning is not the most interesting topic, yet influencers always manage to make their content so compelling. If they manage to put your services in a highlighted manner, then this is the best way to present your work in quite a fascinating and remarkable manner. This has raised the power of influencer marketing, bringing to the table the very honest voices and empowered communities that influencers have. This implies great opportunities for cleaning businesses to extend their exposure and drive further growth.
Find the Perfect Influencer Partners for Your Cleaning Brand
For you to make a good campaign, you do need to go strategic on who you partner with. The influencers who naturally gel with your specific cleaning business are what you need to find. Look for these key traits:
Audiences: In this target, the influencer’s followers should be similar to your customer persona in terms of demographics like age, location, income level, and home ownership.
Relevant Content: The best possible partners would be influencers who post content relevant to either cleaning, organizing, decorating, DIY, and lifestyle. Their followers are already interested in the category.
Engagement, not just reach: Don’t get starry-eyed just because there are millions of followers. An influencer with a smaller but far more engaging audience can outperform one with millions of passive followers. Look for numerous likes, comments, and shares on their posts.
Brand fit: The influencer should be someone that you would be proud to have associated with your business. Look to their voice, values, and aesthetic to feel compatible with your brand.
How do you find the dream influencer to partner with
Well, here are some tactics to take for a spin:
Hashtag research: Enter in Instagram relevant hashtags, such as #cleaninghacks, #cleaningmotivation, #cleanwithme, etc. to find niche.
Social listening: Pay attention to who your own audience is following and engaging with. You could even ask for recommendations from your audience directly, posting for influencer recommendations.
Influencer marketing platforms: these are AspireIQ, Upfluence, among others. With this, one can search for the influencer, along with the category and geographical region; review key stats, and manage campaigns.
The research phase really is key in finding the right partners. One has to look for influencers who would be a good fit for the target audience, with engaging content, and a required reach with the right brand alignment.
Innovative Methods to Activate Influencers for Your Cleaning Business
Influencer marketing is effective when it feels authentic and not very promotional. Hence, you give free rein to the influencers to create content that their audience is likely to enjoy and benefit from, while at the same time continuing to give positive reflections on your brand. Here are some ideas for working on creative and engaging influencer campaigns:
Before & After Cleaning: Have the influencer show an in-home, apartment, or even in-vehicle transformation by your cleaning services. It will be a big difference that’s seen and will show work quality.
Sponsored Giveaway – You could partner with an influencer and give away a prize pack of your cleaning services. They could post it to their Instagram Story, letting their followers know to enter by following your account, liking the post, tagging friends in the comments, etc. to skyrocket your own audience in next to no time.
Content Partnership: Partner with an influencer to produce a helpful video on the best cleaning hacks, tips, or product recommendations that will show your business as their go-to cleaner, possibly using a special offer for their followers.
Social Media Takeover: Have an influencer take over your Instagram Stories or feed for the day, sharing their cleaning routine, answering questions, and along the way, showing your business in the background. This is excellent cross-promotion benefiting both audiences.
To make it real, sponsor an influencer to hire the cleaning service and post an honest review. Showing the experience of an actual, normal customerá…³in some cases not even completely perfectá…³can be more convincing and trustworthy than the perfectly polished world of marketing.
The key is to strike the right balance of giving direction and key messaging points about your business while giving the influencer space to keep it genuine and engaging for their audience. After all, they know best what their followers like.
Measuring Influencer Marketing Success
As with any marketing effort, you’ll want clear goals defined up front for your influencer campaigns. What does success look like for your cleaning business? Some common objectives might include:
- Increase brand visibility and grow followers.
- Driving traffic to your websites or landing pages
- Lead generation for cleaning new customers and booking services.
To measure the results, arm influencers with unique tracking links or promo codes so you can trace leads and purchases back to each partner. On the awareness side, look at metrics like views, likes, comments, shares, and follower growth attributable to the influencer content.
Armed with this information, you are able to calculate your influencer collaboration ROI and gain insights to optimize your strategy. You would discover specific types of influencers or content that help to derive the best results for your cleaning business.
Driving Growth for Your Cleaning Business with Influencer Marketing
Influencer marketing is the most perfect way these days, during the digital age, to increase visibility, credibility, and sales for your cleaning service business. Partnering with influencers who have an active and engaging audience that mirrors your target demographic, such as those interested in Seattle cleaning services, will ensure your brand is put in front of the right people in an authentic and effective way.
So, doing the collaborations in the right way can be highly, highly effectively part of your marketing mix in driving growth for your cleaning business.
Want to jump straight into influencer marketing? Begin by establishing your goals, researching the right influencers, and then brainstorming some campaign ideas to pitch. With a plan in place and the proper execution, influencer marketing will be very instrumental in taking your cleaning services business to another level.
