During the COVID-19 pandemic and recent global upheavals, personalization and marketing faced many challenges and problems. Thus, it was necessary to adapt to the changing environment quickly. However, to set up an effective work environment today, it is vital to take into account the changes that have already occurred and prepare for the inevitable further transformations. With a multitude of tools and techniques available today, such transformations become closer than ever. After all, to succeed, it is worth following trends and implementing new solutions and opportunities for development.
The Events Will Never Be the Same
In the light of the coronavirus pandemic, the usual formats of events have gradually moved online. The last couple of years have significantly accelerated this process, and we had to rely on content marketing, digital PR, SEO, and other relevant tools. In this regard, Wooxy is always ready to offer help.
At the same time, it seems like no one can answer the question of when exhibitions, presentations, press breakfasts, conferences, lectures, and other events will return to our lives. It is worth getting used to the new rules and selling wherever possible. Automation and personification offer more efficiency and productivity. Such tools can be highly effective in a variety of contexts, bringing the following benefits to the table:
- improved personalization;
- high quantity with almost no damage to quality;
- reliable output;
- increased consumer engagement.
While automation tools require some tinkering and expenses to work properly, they still yield higher returns compared to other marketing strategy approaches. If we look deeper into every aspect, we can see that modern business enters a new era of increased pace and volume. Hence, using every option and opportunity to improve the business effectiveness is a must.
Equality and Inclusion – More Important Than Ever
Consumers are increasingly interested in the position of brands. Ultimately, the marketing industry is evolving along with the social climate, and choosing key values for the client will be one of the priorities. Businesses that do not have a clear social policy risk falling behind their competitors.
Equality and inclusion are important global trends, and keeping them in the line of sight is vital. Brands and companies have the opportunity to draw attention to important current issues, which also helps them effectively solve their own business problems.
More Reliable Data Analysis
Now, marketers must use data thoughtfully, and carefully analyze it to understand consumer behavior and habits. Fortunately, AI technologies enable us to use smarter services with extensive analytics capabilities. Such services provide accurate demographic and behavioral data for the audience, offering quicker and more sufficient results.
We also must remember that the focus is shifting from bloggers with millions of subscribers to micro- and nano-influencers. Thus, they have greater influence in niche markets and are distinguished by a high level of trust and engagement. After all, quality is more important than quantity, especially in terms of ROI in social media.
Modern consumers receive effective communication with the brand through simple and clear key messages. These messages must be interesting and refreshing to be remembered by the audience. Anything difficult to perceive is not in trend as modern audiences highly appreciate clear and understandable contexts.
Honesty and Openness
We have all noticed a large amount of rather dull uniform content for massive audiences, with only a small fraction being truly interesting and efficient. This trend is developing, and consumers want something more genuine and transparent coming from the brands they interact with.
The modern world is overwhelming and it is necessary to approach the principles of promotion with personalization more subtly. The audience is interested in what is really happening in businesses and what values they adhere to. Openness and honesty are particularly important, and it is worth communicating all messages and solutions as clearly and transparently as possible.
