So you have a restaurant and want to promote it. However, not all promotion strategies work for all restaurants. In fact, even the most innovative restaurant marketing ideas will not result in increased sales if they are poorly planned and executed.
Among the many marketing strategies out there, marketing your restaurant through an already popular website is an effective way to get your restaurant noticed. These websites already have a large number of following and will certainly help your restaurant be seen when potential customers browse through these sites.
But with hundreds of thousands of websites promising to market your restaurant, it is difficult to verify who has your best interest at heart. Not only do these websites need to have a good following, but they should also be trustworthy and budget-friendly.
In order to help you with this, in this blog we have listed out 6 top picks for popular websites to market your restaurant in Australia.
So let’s get started.
Best Websites to Market Your Restaurant
Before we get into the various websites where you can list your business to gain the most traction, keep in mind that listing on these sites does not guarantee you more visitors. However, if you do not list on any of these sites, you are unlikely to find potential customers who are interested in your restaurant.
It’s also worth noting that maintaining a presence on these sites by responding to criticism, answering customer questions, and providing as much information as possible will significantly increase your chances of gaining traction.
Here are our top picks for the most popular websites to promote your restaurant:
- Yelp
- Tripadvisor
- PureLocal
- OpenTable
- Quandoo
- Food and Wine with love
6 Best Websites to Market Your Restaurant in Australia
Now that we have a list of the most popular websites to promote your restaurant down under, let’s get on with the details.
- Yelp
Yelp.com is a local business review and social networking site that is crowdsourced by users. The site features sections devoted to individual locations, such as restaurants or schools, and Yelp users can leave a review of their products or services.[93] Using a one- to five-star rating scale. Businesses can change their contact information, hours of operation, and other basic listing details, as well as add special offers. In addition to publishing evaluations, users can respond to them, schedule activities, and talk about their personal lives.
- TripAdvisor
TripAdvisor is one of the most popular platforms for planning trips and listing restaurants and accommodations. Every month, it assists hundreds of millions of people in planning, booking, and travelling to various places, as well as finding restaurants in the city. Travellers from all over the world use Tripadvisor to find out where to stay, what to do, and where to dine based on recommendations from previous visitors.
With over 1 billion reviews and comments from nearly 8 million companies, travellers use Tripadvisor to get bargains on lodging, book experiences, reserve tables at restaurants, and discover wonderful locations nearby.
- PureLocal
PureLocal is an Australian business directory that focuses on advertising and endorsing renowned Australian businesses who have a strong work ethic and are committed to their Australian customers.
The PureLocal Business Directory is ideal for both small and large companies, including restaurants.
It includes a clear and easy-to-navigate list of businesses, complete with comprehensive descriptions, locations, phone numbers, website links, emails, logos, and more. Pure Local also allows users to leave reviews, share on social media, and create blog posts.
- OpenTable
OpenTable is an online restaurant reservation service headquartered in San Francisco, California. It began operations with restaurants that used the company’s back-end software to process reservations made through the website, resulting in a real-time reservation system for diners and restaurants. The service has subsequently grown to include over 50,000 eateries in more than 80 countries including Australia. The website allows users to search for restaurants and reservations based on dates, times, cuisine, and price range.
- Quandoo
Quandoo is one of the world’s fastest-growing restaurant reservation platforms. Quandoo, with millions of seated diners in over 17,000 restaurants, provides an unparalleled selection of eating experiences, ranging from Michelin-starred restaurants to local favourites. Restaurants are supplied with industry-leading reservation and management capabilities that help them drive transactions and engage with their guests via their website. Quandoo offers its services around the world including countries like Germany, the United Kingdom, Austria, Turkey, Switzerland, Italy, Finland, the Netherlands, Singapore, and Australia.
- Food and Wine with Love
Our one and only truly Australian business on the list is Food and Wine with Love. This website started out as an attempt to support local food companies in the early stages of the pandemic. It was founded with the goal of connecting the community with amazing dining options in the Mornington Peninsula and adjacent areas. Today, this effort has a considerable following, with over 27,000 active users looking for information on various food and wine options. An excellent app was designed to help people find and order food and wine more efficiently. This platform helps roughly 500 local food businesses develop their own online stores where clients can effortlessly browse, order, and pay. Furthermore, the ordering platform does not impose commissions, guaranteeing that all revenue remains in the local economy.
